Aston Martin

PROBLEM
Aston Martin needed more than a marketing activation, they needed an experience that embodied the brand's values of precision, exclusivity, and mastery, while building awareness around a high-profile media partnership with Prime Video and EON Productions. But an event at this level comes with a harder, less visible problem: managing guests, stakeholders, and every moving piece of the evening itself, without anything falling through the cracks.

ROLE
I led the project end-to-end, coordinating marketers, project managers, developers, and cross-functional stakeholders, while owning creative direction for Masters in Conversation, a new symposium format built around a single question: what does it take to be a master? The first episode was timed to the global launch of 007: Road to a Million, hosted at Aston Martin's New York headquarters. Just as central to my role: I designed and led the internal management platform used to run the event itself, from guest lists to on-site logistics.

PROCESS
An event like this means tracking dozens of moving parts, guest lists, stakeholder approvals, timing, on-site logistics, with no room for something slipping through. Coordinating marketers, PMs, and developers, I designed and shipped an internal platform giving the team one place to manage guests, stakeholders, and event logistics, replacing the scattered spreadsheets that typically hold this kind of event together. Working directly with the development team, I defined the tool's information architecture and interface, then handed off dev-ready specs to get it live in time for the launch.
Designing for Aston Martin means every detail carries weight. I led the full visual identity of the event (typography, motion, color, and tone) from the invitation through to on-site signage.

OUTCOME
Coordinating the full project, I delivered an internal platform that let the team manage guests, stakeholders, and logistics without anything slipping through the cracks, the backbone that made the brand experience possible at the standard the room demanded. Masters in Conversation launched as a repeatable property rather than a one-off event, generating over 1M campaign impressions across partner channels and a pipeline of high-intent leads for future brand collaborations.